March 11, 2013 (MESA, Ariz.) - Visit Mesa, the leading destination marketing organization for Mesa, Arizona, has selected Mindset, Inc. to lead branding efforts as part of an initiative to elevate awareness of - and appeal for - Arizona's third-largest city. The selection process was managed by an invited group of prominent Mesa hoteliers, business owners, city officials and professionals representing Mesa's core destination drivers including the golf industry, retail, attractions, arts and culture, aviation and regional partners from Apache Junction, Town of Gilbert and Town of Queen Creek.