Starting this week, commuters in Denver and Salt Lake City will be greeted with large-scale images of Mesa, Arizona on light rail cars, trains and buses. The Mesa Convention & Visitors Bureau (Mesa CVB) launched two outdoor marketing promotions to coincide with new non-stop air service from Ogden, UT on Allegiant Airlines starting later this month, and non-stop daily service from Denver starting in October on Spirit Airlines and November on Frontier Airlines. "This approach is new for us and we hope an effort on this scale turns heads," said Mesa CVB President & CEO