Dec. 4, 2013 (MESA, Ariz.) - Visit Mesa destination marketing officials have unveiled a fresh, in-demand Arizona experience: Mesa City Limitless. The new campaign for this vibrant Southwestern hub, the 38th largest city in the country, is focused on regional exploration and outdoor adventure, and now invites visitors to design their own travel plans via a newly re-tooled website featuring an assortment of travel lifestyles.
"Mesa, Arizona is at a competitive advantage in the Phoenix marketplace," said Visit Mesa President and CEO Marc Garcia. "We have the major hotel brands represented in our city, our location is enviable with access to lakes and rivers that are part of the most visited urban forest in the country, and our golf and sports product is matchless."
The latest shout out to winter-weary travelers is in the form of a compelling destination video, Limitless, available on YouTube. Produced and directed by Los Angeles-based Face Head Media and edited by brand manager Mindset Inc., the three minute video connects Mesa's authentic travel experiences with the consumer seeking respite this winter in the Sonoran Desert. Visit Mesa called upon Weird is the New Cool, a popular band with a rapidly growing fan base, and commissioned lead singer and Mesa native Kyle Collins to pen an original anthem about ‘a city so limitless'. The video and song lyrics reflect Collins' memories and favorite experiences such as water-skiing at Saguaro Lake, hiking the Superstition Mountains, and soaking up Mesa's regional restaurants and nightlife.
Visit Mesa is promoting a series of hotel and vacation packages for winter sun seekers and the legions of baseball fans that will flock to the city in March for Cactus League spring training to experience the all-new Chicago Cubs Park. Mesa's national advertising campaign features travel deals on TravelZoo and several prize vacation giveaways on Facebook. In addition, Visit Mesa is offering discounted air and hotel packages with Southwest Vacations and Allegiant.
Mesa, Ariz. garnered national attention last month with the sale of the city's largest high-tech manufacturing facility at 1.3 million square feet to software giant, Apple Inc. and CNBC recently lauded Mesa's economic rebound recognizing $370 million of private investment since 2011.
Michelle Streeter, Visit Mesa Director of Communications