Oct. 11, 2012 (MESA, Ariz.) - The Mesa Convention & Visitors Bureau (Mesa CVB) announced the addition of Vice President of Sales & Marketing Kimberly Freer. This is a new position for the destination marketing arm for Mesa, Arizona. Her expertise will elevate Mesa's awareness with tour operators and travel agents, and corporate and association planners across the U.S., Canada and overseas. In the position, Freer will oversee the brand development of the Mesa Convention & Visitors Bureau. Freer will direct Mesa CVB's program of work for sales, marketing and communications, and facilitate the organization's brand audit efforts currently underway with Mesa's key stakeholders. Her strengths include product development and Freer will work closely with Mesa hotels on vacation packaging with Mesa attractions. She will further strengthen the CVB's relationships with strategic partners including Allegiant, Southwest Vacations, British Airways Holidays, US Airways Vacations, and AAA to name a few. Throughout her career, Freer has demonstrated solid performance related to increased bookings and has developed numerous destination campaigns directly targeting the leisure traveler.
"Kimberly is a great choice for Mesa's leadership team and her passion for sharing Mesa's offerings with tourism suppliers is welcomed. A strong direction is essential as Mesa continues to experience record growth patterns at Phoenix-Mesa Gateway Airport and creates vibrant, new visitor products in the Arizona marketplace," said Gary Levine, board chair for the Mesa CVB.
Freer has spent more than 10 years marketing the Arizona destination experience and held sales management positions for luxury-brand destination resorts in Scottsdale, Ariz., Phoenix and Orlando. Previously held positions include Vice President Development & Sales for Florida Vacation Stores; Director of Wholesale Sales for Universal Studios Hollywood; and Corporate Director of Leisure Sales for Tiburon Hospitality. Freer begins service at the Mesa Convention & Visitors Bureau Oct. 1 and can be reached directly at 480-682-3646 or Kimberly@VisitMesa.com.
Michelle Streeter, Director of Communications, Mesa Convention & Visitors Bureau
Direct: 480-682-3638 Toll-free: 800-283-6372 x345 E-mail: Michelle@VisitMesa.com
About Mesa Convention & Visitors Bureau:
The Mesa Convention & Visitors Bureau is responsible for marketing Mesa, Arizona as a leading vacation, small meeting and sports travel destination to regional and national target audiences, including travel agents and group tour operators, meeting planners, leisure visitors and media.