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Visitors Mean Business

Direct travel spending in Arizona generates billions of dollars in local, state and federal tax revenues in each year.

It is important to note that the visitor industry employs, directly and indirectly, many residents throughout the state who, of course, move the economy along through their own purchases, investments and tax payments.

Visitor-related taxes are extremely efficient in their yield as visitors do not utilize most of the local, public services that governments and schools provide.


• 1.124M domestic visitors to Mesa in 2017 directly spent $269M within the City, which is an 11% increase over 2016. * This does not include international travel impacts to Mesa.

• Average number of nights spent in Mesa for an overnight trip was 4.2 nights. *

• Average travel party size was 2.5 persons. *

• Of the four legislative districts that include Mesa (LD 16, LD 18, LD 25 and LD 26), visitors spent $2.5B in those districts. That spending brought in $274 million in local and state taxes. **

• Visitor spending in these four districts supports 21,300 jobs **

• In fiscal year 2017-18, each dollar invested in Visit Mesa by the City of Mesa returned $29.41 in estimated future direct expenditures by meeting and event attendees and tour operator driven groups booked during this fiscal year. This is a conservative figure and does not include consumer impacts driven by Visit Mesa’s efforts in Marketing, Communications and Social Media.

*Source: Longwoods International 2017 Mesa Visitor Profile Study; ** Dean Runyan Associates - Click HERE to review the full 107 page report


• According to Dean Runyan Associates, 22.7M visitors spent $14.72B and supported 108,760 jobs and contributed $1.3B in state and local tax revenue.

• Visitor spending in Maricopa County saves every county household $780 in taxes per year. *


• 43.9M domestic and international overnight visitors chose to experience Arizona in 2017. *

• These visitors generated over $22.7B in spending, which is a y/o/y increase of 6.7%, and breaks down to an estimated $62M every single day or nearly $42K every single minute. *

• In 2017, travel-generated employment reached a new record of more than 187,100. This represents an addition of 2,900 jobs for our residents over the previous year. *

• Visitor spending in Arizona led to $3.37B in local and state tax revenue, representing an annual tax savings of $1,293 for every Arizona household. *

*Source: Dean Runyan Associates

It is important to note that these tax dollars generated by visitation go directly to essential services for our residents such as public safety, health services and education. This is the reason why tourism is one of our state’s most important economic drivers. Furthermore, travel-generated fiscal impacts employ, directly and indirectly, many residents throughout our community who, of course, move the economy along through their own purchases, investments and tax payments.


For more information on the impacts of Arizona tourism, please visit these resources below:

Arizona Visitation & Profiles, Source: Arizona Office of Tourism

Travel Facts & Figures, Source: U.S. Travel Association

Return on Investment Study, Source: Brand USA