Visit Mesa Generates Revenue
Visit Mesa is the Destination Marketing Organization (DMO) responsible for positioning and promoting Mesa, Arizona as a top destination for leisure and business-related travel.
Visit Mesa is the driving force behind luring out-of-towners to plan their leisure and business trips in Mesa. They do this by targeting:
- The meetings industry and the legions of conference and tradeshow attendees that engage in corporate, association and government business travel
- Sports tournaments/events to utilize all our Mesa parks and event facilities, primarily reaching youth and amateur sports organizations and attracting collegiate-level competition here in our desert destination.
- By marketing Mesa to scores of potential leisure travelers that are actively planning and searching for new destinations to explore and discover. While visitors may move around the valley and state while here, the primary objective is to anchor them in a Mesa hotel.
In the last 3 years, Mesa hotels alone have generated more than $341 million in gross revenue and contributed more than $24 million in tax revenues to the City of Mesa. The $24 million is a combination of City of Mesa Transient Lodging Tax (or TLT, also known as the hotel bed tax), and the City of Mesa Transaction Privilege Tax (or TPT, also known as the sales tax on hotel room consumption). This figure does not include all the tax revenues generated by the purchases at restaurants, attractions, retail centers and amusements by the very people that overnighted in these hotel rooms. Source: Smith Travel Research
HOW IS DESTINATION MARKETING FUNDED?
Visit Mesa is a 501(c)(6) non-profit organization primarily funded by the collection of hotel bed taxes in Mesa, and not funded by resident taxes. In fiscal year 2023, the City of Mesa investment in Visit Mesa from the hotel bed tax collections was $3.9 Million. For every single one of those dollars, Visit Mesa returned $23.3 in estimated future direct visitor expenditures.