Visitors Mean Business | Visit Mesa

Save The Date: Visitor Industry Summit 2021

Nov. 16-18

All session will be presented in a virtual format. Invitations and full agenda coming soon!Learn more about the power of travel in Mesa at We look forward to you joining us.


Do you need somewhere to escape to?

Something to relate to?

Those sentiments are just some of the forces pushing us all toward our dream vacation. Whether it be to the mountains, the beach or anywhere in between, we all need a place to getaway. For 4.7 million people each year, that place is Mesa, Arizona. Now, more than ever, Visit Mesa is taking steps to educate Mesa residents about the important impacts that visitors have on our community and share all the ways their dream vacations in our beautiful desert destination improve our quality of life. Welcoming out-of-town guests to overnight in our hotels, compete on our fields, dine in our restaurants, enjoy our festivals and events, tour our farms, hike our hills and cruise our waterways is our 365-day around-the-clock mission.

We want you to know how we are positioning the future of travel to our Mesa destination and asking for your help with defining what that looks like. We need you, our hometown cheerleaders, to help spread our warm hospitality and tell us what Mesa’s Visitor Industry means to you!

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click on image for download


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2020 Mesa Visitor Profile

How many people visit Mesa each year and from where are they coming? Find out these details and more

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The travel industry has come together, working with health and medical experts, to reach collective agreement on a core set of health and safety guidance that the industry may adapt to their businesses.

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Visit Mesa is asking for your voice to be heard in support of travel and the visitor industry here in Mesa. Can we count on you to support our mission of sharing our destination promise with the world?

Sign our online pledge as your acknowledgement of the Power of Travel on our local economy and how visitors mean business in Mesa.

✅ YES! I support Mesa’s Visitor Industry

Provide Your E-Signature Showing Support


Have a photo of Mesa you want us to share? As part of our locally driven community support campaign, For the Love of Mesa, we are asking Mesa residents to tag #VisitMesa in their social posts and submit their photos for a chance to be featured on Visit Mesa’s Instagram. Show us YOUR Mesa!


Visit Mesa is funded by a portion of hotel bed tax collections visitors pay when they overnight in Mesa. Visit Mesa is not funded by resident taxes. In fiscal year 2019, the City of Mesa investment in Visit Mesa from the hotel bed tax collections was $2.8 Million. For every single one of those dollars, Visit Mesa returned $34.58 in estimated future economic impact.


Visit Mesa has partnered with travel industry leaders MMGY NextFactor and Destinations International for their diagnostic tool called DestinationNEXT. We are embarking on an important assessment of how Mesa, Arizona scores as both a visitor destination and a desired City for business investment and economic development.

Their 360-degree survey of key stakeholders in hospitality, business, economic development, education, and government - who would all find themselves impacted by Mesa’s ability to attract and inspire visitors and their dollars - will result in a report card for the health and benchmarking of Mesa as a travel destination and how well Visit Mesa is aligned with all community stakeholders.

Bookmark this page and come back in the Fall to see our results. To learn more about our Destination Next survey contact Michelle Streeter at


U.S. Travel Industry Releases Guidance for “Travel in the New Normal”

PRESS RELEASE | May 04, 2020

WASHINGTON - Following a collaboration between medical experts and a broad array of businesses and organizations, the U.S. travel industry submitted to the White House and governors a document containing detailed guidance for travel-related businesses to help keep their customers and employees safe as the country emerges from the COVID-19 pandemic.Entitled “Travel in the New Normal,” the document describes vigorous measures the travel industry will follow to reduce the risk of COVID-19 and help to communicate across each and every step of a traveler’s journey. The goal: to allow travel to safely resume as states and municipalities relax physical distancing guidance.“We want political leaders and the public alike to see that our industry is setting a very high standard for reducing the risk of coronavirus in our businesses, and that the practices in place to achieve that standard are consistent through every phase of the travel experience,” said U.S. Travel Association President and CEO Roger Dow. “As travel reopens, travelers need the confidence that safety measures are in place from their departure to their return home.”The travel industry has been hit especially hard by the public health crisis; the industry is estimated to have lost eight million jobs as of the first of May, and the travel-related economic impact of coronavirus is projected to be nine times worse than 9/11.The well-being of employees and guests is always the No. 1 priority of travel businesses, Dow said. But a secondary objective of the “Travel in the New Normal” guidance is to restore consumers’ confidence in the travel process, in the hope that travel demand will rebound quickly and the industry can help power a robust economic and jobs recovery.“We will not encourage people to travel until public health experts and authorities have made it clear that it’s the right time to do so,” Dow said. “Our industry’s focus is on preparing for that moment, and on demonstrating that our preparations are comprehensive and informed by the counsel of top experts.“The ability to travel freely is not only a fundamental part of the American way of life, but also supports the livelihoods of millions,” Dow said. “We are very determined to return to travel and the new normal as quickly as circumstances will allow.”The “Travel in the New Normal” guidance is focused on six main areas, with the document providing specific examples for each:• Travel businesses should adapt operations, modify employee practices and/or redesign public spaces to help protect employees and customers.• Travel businesses should consider implementing touchless solutions, where practical, to limit the opportunity for virus transmission while also enabling a positive travel experience.• Travel businesses should adopt and implement enhanced sanitation procedures specifically designed to combat the transmission of COVID-19.• Travel businesses should promote health screening measures for employees and isolate workers with possible COVID-19 symptoms and provide health resources to customers.• Travel businesses should establish a set of procedures aligned with CDC guidance should an employee test positive for COVID-19.• Travel businesses should follow best practices in food and beverage service to promote health of employees and customers.“The ‘Travel in the New Normal’ guidance—as well as the entire effort to produce this work—can serve as a model for collaboration between the business and medical communities that forges a path toward healing both the public health and the economy,” Dow said. “My deepest thanks to all of the organizations that partnered together in its development and all who will be instrumental as we move towards recovery.“This collaboration is something that should help our customers, our businesses and the industry as a whole to move beyond the most challenging period any of us has ever faced.”
Click here
to read the “Travel in the New Normal” document in its entirety.



• According to Dean Runyan Associates, 23.3M visitors spent $15.9B and supported 108,810 jobs and contributed $1.4B in state and local tax revenue.**
• Visitor spending in Maricopa County saves every county household $804 in taxes per year. **

**Source: Dean Runyan Associates and Tourism Economics - Click HERE to review full 74 page report.


• 46.8M domestic and international overnight visitors chose to experience Arizona in 2019. **
• These visitors generated over $25.6B in spending, which is a y/o/y increase of 4.7%**
• In 2019, travel-generated employment reached a new record of more than 194,300. Those jobs accounted for $7.7 billion in earnings by Arizona workers. **
• Visitor spending in Arizona led to $3.78B in federal, local and state tax revenue.**
• In fact, state and local tax revenues generated by visitors to Arizona is enough to pay the wages of every firefighter, law enforcement officer, and emergency dispatcher in the entire state.

**Source: Dean Runyan Associates and Tourism Economics - Click
HERE to review full 74 page report.

For more information on the impacts of Arizona tourism, please visit these resources below:
• Arizona Visitation & Profiles, Source: Arizona Office of Tourism
• Travel Facts & Figures, Source: U.S. Travel Association
• Return on Investment Study, Source: Brand USA