Visit Mesa and Mesa Arts Center Collaborate To Share The Beauty Of Nature, Part Of New Marketing Campaign To Lure Back Visitors
Featuring GRAMMY® Award-winning American Cellist Zuill Bailey
April 13, 2021 – (MESA, Ariz.) – Earlier this year, Visit Mesa partnered with the performing arts team at Mesa Arts Center to showcase the stunning beauty of the Sonoran Desert in one of the first collaboration campaigns between the two organizations. Over the course of two days, Visit Mesa filmed GRAMMY® Award-winning and international classical sensation Zuill Bailey as he performed the Bach Cello Suites in Mesa’s adjacent outdoor playground, the Tonto National Forest. Bailey is widely considered one of the premiere cellists in the world. Now this footage is being released to invite visitors to start planning travel to the Southwest.
Visit Mesa’s marketing agency HAPI will elevate the new campaign footage of Mesa in a way that has never been done before for the destination marketing organization. New campaigns will strategically combine the sentimental essence of classical music with the aesthetics of Mesa’s majestic scenery to evoke emotional responses and connections among new audiences outside of Arizona. Several short-form videos will be produced with Zuill Bailey performing in scenic outdoor locations throughout Mesa, conveying the natural and soothing connection of sound and site. The videos will be served over different video media channels targeting contextually relevant consumers, generating awareness for Visit Mesa and Mesa Arts Center.
“Mesa Arts Center is proud to be part of what makes this entire destination so great. We have beautiful nature and activities, and this collaboration reinforces the role arts and culture plays in the overall appeal of Mesa,” said Randall Vogel, Assistant Director, Mesa Arts Center.
Visitors can view the full Bach Cello Suite No. 1 Prelude performed in Mesa’s outdoor terrain on the Visit Mesa Youtube Channel:
Social media fans of Visit Mesa will also see footage rolled out on all their accounts to further serve up inspiration about travel to Arizona’s third-largest city. In addition, last installment of Mesa Arts Center’s Classical Music Inside Out Series Zuill Bailey will take place this Thursday, April 15. This live performance conducted on Zoom will feature the Bach Cello Suites Part I. Admission to this virtual event is free to the public but registration is required. To register visit www.MesaArtsCenter.com.
To learn more about Visit Mesa visit www.VisitMesa.com.
Charlotte Shaff, Publicist
The Media Push, LLC
Michelle Streeter, Visit Mesa,
Sr. Vice President, Communications